You must have definitely seen a video wall at the mall. They are mostly installed at several locations in big-name malls, even at the entrance itself. You will find them probably in the main lobby as you enter, and you are sure to find them at the food court where they are installed just so that people might have some passive entertainment as they sit and eat with their friends.
However, there is one important purpose of these video walls in malls, and that objective is advertisement. If you look at the images on any of these video walls, you are sure to find a lot of advertisements playing out on them. In fact, you should not be surprised if you find ads here that you don’t normally see on television. And that indicates one thing – advertising on video walls in malls is really a big thing.
If you have a business of your own, you should probably consider this route. Get an ad made and then ask the mall management whether they would play it for you on their video wall-dynamo. Be ready to be quoted a particular price, and that could be high or low depending on the overall reputation of the mall. However, know one thing for sure – the moment your ad goes up on these video walls, especially in malls that see a lot of footfalls, you could be guaranteed that your business gets a good deal of attention.
The reason why it works so well is also technology-related. Displaying an ad on such a sophisticated screen with crisp crystal-clear moving images makes it look all the more professional. Most people cannot take their eyes off the images playing on these large screens and that’s why they really hit the spot.
So take the positive step ahead and find out how much it costs to get featured on these video walls. It will give your business wings; that much is for sure.
admin November 23, 2015
Posted In: Tech